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Event Tips

10 Proven Strategies for Boosting Event ROI and Engagement

Maximizing Return on Investment (Event ROI optimization) and attendee engagement is critical for event planning solutions and field marketing success. Implementing good techniques can greatly influence your event’s result, whether ...

January 26, 2024

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Event ROI, Event Success, Event Tips

How to Quantify Your Event’s Success: A Guide to ROI Metrics

Event marketing is an effective strategy for companies to increase sales and interact with their target audience. As marketing budgets have grown in general, analyzing and quantifying ROI has become ...

January 26, 2024
Uncategorized

Budgeting for Success: How to Allocate Resources for Maximum ROI

Welcome to the Topic “Budgeting for Success: How to Allocate Resources for Maximum ROI” Effective resource allocation is paramount for driving growth and ensuring long-term business success. By judiciously allocating ...

October 4, 2023
Uncategorized

The Future of Event Marketing: Exploring Trends and Innovations

Event marketing is rapidly evolving due to technological advancements and changes in customer preferences. Event marketing has shown to be a successful tool for businesses to connect with their audience ...

October 3, 2023

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Event Management, Event Tips

5 Best Trade Show Lead Capture Apps

  The global trade show revenue market stands at $50.6 Billion, which means hundreds of businesses rely on trade shows to generate leads. However, it’s a complex process involving multiple ...

January 29, 2024
Event Management, Event Tips

5 Event Planning Tips to Make Your Next Event a Success

Making your event a success Did you know that event marketing offers a better ROI compared to other marketing channels? According to Splash report, 52% of CEOs believe so. ...

March 29, 2023
Event Management, Event Tips, Lead Capture

4 tips to attract visitors to your trade show booth

October 10, 2022
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Event Tips, Lead Capture

The Importance of a Robust Event Lead Capture System: Are You Confident in Your Event Lead Capture Process?

      The Importance of a Robust Event Lead Capture System     Capturing leads at events is a critical aspect of any event marketer’s job. However, the question ...

January 29, 2024
Event Management, Event Tips, Lead Capture

Trade Show Badge Scanner For Lead Capture. An In-Depth Guide for 2023

Badge scanning is essential for networking events and trade shows Key badge scanner technologies include OCR, RFID, QR codes, NFC, and biometric scanning Badge scanners provide valuable insights into target ...
December 14, 2023
Event Management, Event Tips, Lead Capture

Εvent Lead Capture: 3 ways to success

June 27, 2022
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Event Management, Event Tips, Lead Capture

Lead capture : Everything you need to know

May 10, 2022
Lead Capture

3 Reasons to Upgrade to Universal Lead Retrieval

May 7, 2018
Sales Enablement

4 Outdated Habits That May Be Ruining Your Conference ROI

January 29, 2024
Sales Enablement

Email Blasts Might Be Ruining Your Sales Strategy

January 29, 2024

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A product by

momencio - AI Lead Enrichment

Overview

The AI Lead Enrichment is a proprietary service of momencio designed to simplify and enhance the
process of capturing and enriching lead information at any type of event.

By using momencio’s mobile or tablet app, you can use the device’s camera to take a clear picture of any form of identification, including, but not limited to, name tags/event badges/business cards. Our AI-driven service leverages OCR technology to identify any information captured and map any relevant data to a contact record. The contact record is then fed to our Lead Enrichment service, which creates a more complete contact record. The process provides exhibitors with the most accurate and up-to-date contact details available.

The Reality of Event Data Collection

In the dynamic environment of event floors, achieving perfect data accuracy can sometimes be challenging. Both traditional lead capture methods using event APIs and AI Lead Enrichment strive for
high accuracy, but various factors can impact the data collected:

  • Personal Email Usage: Some attendees register with personal email addresses.
  • Name Misspellings: Minor errors can occur during registration.
  • Generic Email Addresses: Use of addresses like marketing@domain.com.
  • Broad Registration Categories: Attendees might register under general titles (e.g., Biomedical
    Student).
  • Complex Company Structures: Companies with multiple sub-companies can complicate data
    accuracy.

     

AI Lead Enrichment is specifically designed to manage these scenarios, continually learning and
adapting to improve its accuracy.

Advanced Services for Lead Enrichment

AI Lead Enrichment leverages a suite of advanced tools and services to ensure the highest quality data retrieval:

  • Machine Learning: Continuously improves the accuracy of lead data.
  • AI (Artificial Intelligence): Enhances basic information with additional details.
  • Data Enrichment: Adds valuable contact details to enhance lead profiles.
  • LinkedIn Services: Provides up-to-date professional profiles.

Our Commitment to Excellence

AI Lead Enrichment excels in providing accurate data, yet certain edge cases may present challenges. These include:

  • Private LinkedIn Profiles: Some professional details might be inaccessible.
  • Personal Email Addresses: When registrants use personal rather than business emails.
  • Small-Scale Businesses: Limited online presence can affect data richness.
  • Self-Employed Individuals: Lack of company affiliation might limit available data.
  • Event Staff Contacts: Scanned badges may occasionally belong to event staff.
  • Extensive Sub-Company Networks: Complexity in identifying the correct entity.
  • Security-Sensitive Industries: Industries like military or government may have restricted
    information.


Despite these potential challenges, AI Lead Enrichment strives to provide the best possible data,
ensuring valuable insights for effective follow-ups.

How AI Lead Enrichment Enhances Your Event Strategy

  1. Data Capture: Seamlessly capture attendee information such as first name, last name, and
    company name.
  2. Data Enrichment: Utilize AI to enhance this basic information with additional details like
    business email and LinkedIn profile.
  3. Immediate Engagement: Send personalized follow-up emails and provide links to personalized
    microsites to maintain engagement.

     

momencio’s AI Lead Enrichment innovative technology ensures high data accuracy and enrichment, significantly improving your follow-up strategies and boosting overall event ROI.

By operating independently of event-specific APIs, ULC offers versatility across various events while enhancing your lead capture and engagement efforts.

Additional Information on Event APIs

Traditional event APIs play a crucial role in modern event management, facilitating tasks like attendee data collection and session tracking. However, there are common challenges associated with these APIs:

  • Data Delays: Delays in data delivery can affect timely decision-making.
  • Inconsistent Data Quality: Variability in data quality can undermine event analytics.
  • Misleading Event Data: Issues like duplicates can lead to inaccurate attendee estimates.
  • Limited Data Scope: Traditional APIs might miss crucial information that enhances attendee
    engagement and event ROI.

     

momencio’s AI Lead Enrichment overcomes these challenges by offering enriched data with high
accuracy, making it a versatile and cost-effective alternative to traditional event APIs.

How AI Lead Enrichment Works

  1. Data Capture: Captures attendee information, including first name, last name, and company
    name.
  2. Data Enrichment: Enhances basic information with additional details like business email and
    LinkedIn profile.
  3. Immediate Engagement: Sends personalized follow-up emails and links to personalized
    microsites for continued engagement.

By leveraging momencio’s AI Lead Enrichment, you can transform event interactions into meaningful business opportunities, ensuring every lead is accurately captured and effectively engaged