5 Must-Have Features of an Event Lead Capture App
Attending important networking events, such as trade shows, is a vital part of many businesses’ marketing strategy. However, many companies struggle to successfully capture, engage with, and convert the leads they generate from these events. This is where event lead capture software comes into play, as this B2B Sales Tool allows sales and marketing teams to easily follow up leads, track prospects, access vital analytics, and more. Of course, not all event lead capture apps are created equally. So how do you find the right platform for your business? To help you find the right event marketing tool, we’ve rounded up the most essential features to look for. Here are 5 Must-Have Features of an Event Lead Capture App 1. Lead Capture Unless you have an efficient process for capturing leads at a networking or trade show event, precious leads may just walk on by. Fortunately, technological advancements in lead capture software allows you to gather these details quickly and easily. Some more advanced event lead capture apps have the ability to either scan a badge or a business card to capture leads automatically, without the need for manual input. Of course, it’s easy to gather these details, but the harder (and perhaps more time-consuming) part is lead qualification. This is where automation is necessary. Some apps allow users to determine their own lead qualification questions and scoring system, thus sorting this information to identify the leads which require attention. Once you’ve captured leads from an event, you’ll no doubt want to export this information to be accessed on other platforms relevant to your company. Ensure your lead capture app has an easy-to-use function for accessing and exporting leads after the event, along with the activity information that comes with them, such as content presented, qualification scores, notes, […]
6 Ways You Can Digitize Your B2B Communications For An Engaging Post-Trade Show Experience
The cost of acquisition for enterprise B2B leads is soaring; in some industries leads may cost several thousands of dollars to acquire and involve long sales cycles and high-touch event marketing. In fact, 11% of a company’s revenue is dedicated to the marketing budget, on average, in the United States. With a sizable portion of company revenue dedicated to developing and scaling the business, the pressure to multiply that investment seems obvious. And yet, it could take as little as 72 hours for that expensive prospect you connected with at a trade show or convention to forget you or prioritize the project you discussed altogether. However, customers report it often takes several days to hear from a sales or marketing individual after initial contact with a company. How can you keep your lead connected, engaged, and interested during this small but important window, as well as moving forward? One of the answers is digitized marketing. Start digitizing your B2B marketing efforts Digital marketing is a sweeping term that can include all of your online efforts, like PPC ads, outbound campaigns, social media, etc. But digitized marketing speaks more directly to cloud-based and easily-accessible content, content that builds relationships, educates prospects, generates interest, and ultimately closes contracts. So how exactly do you do that? Here’s 6 ideas to get your digital marketing motor running: Branded, event-specific email templates Before your team heads to their next trade show or convention, have your marketing team develop a simple email template that includes your branding as well as the branding of the event. Each evening, sales reps should utilize that template to reach out to contacts they met that day, personalizing the language to mention items discussed. Event-specific landing pages Develop a landing page especially for leads that come from the event in question, […]
