Embracing sustainability at your event is a win-win for everyone. Our planet is at its tipping point, and living more consciously is extremely important.
Paper accounts for approximately 26% of the total waste at landfills. Excess paper production, such as the creation of collateral used at marketing events, not only uses huge amounts of energy and water but also contributes to deforestation.
If you work within the events or sales space, however, there’s no doubt you need to produce lots of marketing collateral each year for your business – especially when attending in-person or digital events. So, how can you contribute towards a more sustainable future while also successfully marketing your business?
The answer lies in apps with digital collateral features, which allow you to go green and gain engagement insights you won’t find with a printed hand-out. Here’s three more reasons why you should embrace sustainability by going digital with your event collaterals.
1. No more logistical nightmares around print
Printed marketing materials carry a number of potential risks for your company. Without round-the-clock print collateral management, you could fall prey to outdated assets, regulatory compliance issues and branding inconsistencies, increased printing costs, or even a lack of collateral when you need it most. Furthermore, when your printed promotional materials arrive too late for use, it can drastically reduce your sales and revenue.
Almost all of these problems can be solved when you choose to take your marketing collateral with you, digitally. Our event and sales enablement app, gives you the unprecedented ability to have any of your marketing collateral at your fingertips, readily available for your next conversation with a lead.
2. Event sustainability and unnecessary print and drayage costs
Although the cost of a single brochure, flyer, or other printed materials is fairly low, a large print run for an event could cost up to thousands of dollars. Then there’s additional costs such as drayage, which involves the shipping of your printed goods a short distance via ground freight.
There’s no denying it: printed marketing collateral is expensive, yet these costs are often unnecessary. This is because print collateral often never makes it past the hotel room, let alone the exhibit floor. Swapping printouts for digital in-booth experiences and on-demand presentations is not only a cost saver, but also a paper saver for sustainability purposes.
momencio also has a lead scanning feature, which allows you to simply scan a badge or business card to digitally capture the important information of your new lead. After all, who needs to leave an event with hundreds of cardboard business cards? Especially when they’re only destined for the trash once their information has been recorded.
3. No more killing trees for no reason
From 2001 to 2019, we’ve lost a total of 386 million hectares of forest around the world. This loss represents an almost 10% decrease in tree cover since the year 2000. Unfortunately it will take just 78 years before rainforests no longer exist on Earth.
Most paper collateral that is handed out at events ends up in the same place – the trash. However, it’s probably not because it didn’t contain valuable information. Printed event collateral just isn’t convenient, especially for those who travel. It’s time to end the unnecessary paper usage, and therefore, the needless destruction of almost 500,000 hectares of forest each week for paper production.
Stop collecting numbers on business cards and start capturing actionable data at your events. You can make the switch to digital collateral
If you’re looking for a more sustainable approach for your tradeshow, why not try 26%.
Schedule a demo today to find out how our event lead capture app can assist your business to succeed.
