msifakis

Published on

Oct 2016

◗◗Interactive Event Technologies: Finding the Wow Factor That Works For Your Brand

4 min read

It’s hard not to be seduced by the new, particularly when it comes to technology. We here at momencio know this all too well – pretty sure every one of us is packing the latest iteration of their chosen smartphone. We are tech people, and we get it – new tech is a siren.

She pulls you in with fancy features and improved speeds, and promises you’ll be able to create amazing things with merely a few taps on the touchscreen. But you do remember the story of the sirens from lit class, right? Those ocean-residing ladies pulled the sailors in and then destroyed them.

Obviously, iPhone 7 is not going to come for your soul. But a wrong technology purchase could make you fairly miserable. While sparkly new devices harness much potential for businesses and brands, they only are worth their often-hefty price tags if the possibilities they enable to solve the problems that you have.

There’s no reason to spring for a snow blower if you live in Florida, and there’s no reason to invest in interactive event technologies that don’t fit your brand’s personality, needs, or clients. So, how do you choose?

Tech in event marketing

Gone are the days when a fancy pop-up banner from the overnight sign shop will get you the foot traffic you need at your next trade show. Attendees have come to expect wow factor, and with your booth neighbors sporting interactive gaming and experiences, you have to find a way to compete.

Years ago, IT research giant Gartner predicted that by 2017, CMOs would be spending more on IT than CIOs. The future is here.

Marketers are becoming more tech-focused because consumers are. Advanced technology also offers markets insightful data and analytics that old-school promotions never could.

Our clients have, with our help, begun using interactive tables, iPads with custom event-specific apps, video walls, and even virtual experiences using HoloLens and more. These tools are not only a draw on the competitive show floor, but allow a company to market differently to different audiences in a matter of seconds.

For businesses that need to market to multiple niches at the same event, this ability is invaluable.

The downside

In short: just because it is popular doesn’t mean it will work for you and your brand. Like with all your marketing, you need to clearly single out your ideal customer, and think about the way they would like to receive information.

You also have to ensure that this tool will be able to properly explain or share the information you need to be promoted. Too many idealistic companies have wasted valuable resources, time, and money to bring about a new tech-focused marketing tool only to eventually abandon it because it could not deliver the impact they needed.

Questions to ask before you buy in

What is the real business need?

You are heading to your next event for a reason – what is it? Are you trying to promote a new product, or explain the changes to an updated one? Are you showing off a new brand look, or continuing a recognition campaign?

Know what your message is and the images, flow charts, facts, etc. that you will need to deliver it. Then think about what technology will actually display everything in the clearest and most attractive manner.

Who is your target booth visitor?

A retail distributor will want different information than the end-customer, a physician different fodder than an insurance broker. If there’s one type of visitor you are expecting, ensure the technology and the way the message is delivered will resonate with them. If there’s more than one potential viewer, can the tech you are considering give you the opportunity to change messaging on the fly?

What’s the end game?

They came, they saw, but now what? Your tech needs to have a clear call to action that supports your reason for being there in the first place. Make sure there is a take-away for the client and for you.

What can you handle?

There is something to be said for baby steps, especially when it comes to investing in expensive gadgets, development, servers, and more. Get a true grasp on what the entire marketing approach will cost, as well as what kind of ROI you can expect from it.

Technology has been developed to solve problems, enhance experiences, and deliver results. Modern devices and apps can attract visitors, educate them, and save their information and feedback to kick-off the sales experience, all in one fell swoop.

But to do all these truly amazing things, it needs to be the right set-up for your unique brand. Get to thinking about what you really need and then get in touch so we can help you bring it to life in time for your next event.

10 Proven Strategies for Boosting Event ROI and Engagement

Maximizing Return on Investment (Event ROI optimization) and attendee engagement is critical for event planning solutions and field marketing success. Implementing good techniques can greatly influence your event’s result, whether you’re planning a conference, trade fair, or expo. The event industry is skyrocketing. According to Verified Market Research, the global event industry is expected to tap $2.194 trillion by 2028 with a CAGR of 13.48%. Therefore, it’s more crucial than ever to implement the right strategies to quadruple your business growth. In this thorough guide, we’ll look at 10 tried-and-true tactics that Event Planners and Field Marketers can use to boost event ROI and engagement while maintaining streamlined event management. 1. Establish Specific Objectives Begin with defining clear and quantifiable goals for your event, which is a critical step in developing effective event-planning solutions. What are your objectives? Having well-defined objectives can help drive your event planning process, whether generating leads, creating brand exposure, or driving sales. Ensure that your staff knows these goals and that their efforts align with them. Consider dividing these ambitions down into smaller, more manageable ones. For example, if lead generation is your overall objective, you might establish precise goals for the amount of leads you want to acquire during the event. With these clear criteria, you can more effectively assess your progress. 2. Understand Your Target Market Targeting the right audience and market is important. Research says that 37% of revenue is lost in just ads targeting the wrong audience. Effective event planning and Event ROI optimization begin with thoroughly understanding your target demographic. Make your event relevant to their needs and tastes by tailoring the material, activities, and networking opportunities. Consider surveying them or holding focus groups to learn more about their interests and problem issues. Personalize your experiences by segmenting your audience. […]

Event Tips

The Power of Real-Time Event Insights: Making Informed Decisions

Consider the last time you had to move swiftly at work. Perhaps you were debating whether to start a new marketing campaign or what pricing to charge for your goods before a significant holiday. Did you have time for real-time activity monitoring, or did you have to rely on your intuition? You most likely need data-driven insights to make an educated conclusion. This is where real-time analytics enters the picture. Real-time analytics provides access to current data, allowing you to make rapid, informed decisions. Let’s look at real-time analytics, some instances of its utilization, the advantages of employing comprehensive event analytics, and how to effectively apply evidence-based decision-making. What exactly is real-time analytics? The process of gathering, evaluating, and acting on data in real-time is called real-time analytics. This implies that you may make judgments based on information that is just seconds or minutes old rather than hours, days, or weeks old data. Real-time analytics requires three key components 1. Data This is the raw data that you’ll be studying. It may originate from various sources, such as financial trading, wearable devices, marketing campaign data, etc. 2. Analytics This is the process of transforming data into knowledge. Machine learning, statistical modeling, data visualization, and natural language processing are all examples of analytics methodologies. 3. Action Once you have obtained insights from your data, you must take action. This might be delivering a warning to a consumer, real-time replenishment of a product, or altering your marketing plan. Recognizing the Importance of Real-Time Event Insights Understanding the real-time data and insights created during an event is the first step in optimizing event ROI. These insights go beyond standard post-event reporting, allowing Event Planners and Field Marketers to take proactive measures during the event. Let’s look at the major factors that make real-time event insights […]

Analytics & Insights, Event ROI, Event Tips

Winning with Event Analytics: Metrics That Matter for Success

Do you recall having assessment sessions in school when you had to provide your comments on everything? Its goal is to perform program evaluations, enhance program effectiveness, and/or guide programming choices. You need analysis to understand things better and develop and perform better in the future. Everything requires analysis. It can be as basic as making a cake and then analyzing the whole process to determine the ups and downs. Similarly, reviewing your event is critical if you are an event manager. Evaluation is often forgotten after the occurrence. However, event management offers the organization with several viewpoints. The analysis session can help event planners learn from their mistakes and better understand operational success, among other things. Benefits of tracking event metrics Measuring event performance using event metrics is critical to demonstrate the value you produce for your company via events. Here are some more advantages of recording event metrics: 1. Enhance future events Improve future event engagement to attract more guests and keep them engaged during and after your events. 2. Inform your next best course of action. They can choose the best next step by delivering thorough event metrics, including first-party data on your guests, to your marketing team and sales agents. 3. Encourage a data-driven culture. Measuring event success metrics regularly instills a data-driven approach. And if you have a completely integrated event tech stack that gathers data for you, this is straightforward. The Impact of Event Planning on ROI Successful events are methodically planned and performed; they do not happen by luck. Event planners devote substantial time and money to ensuring every element is in place, from selecting the perfect location to curating interesting material. However, measuring the event’s performance and influence on your ROI might be difficult without a deliberate approach to event planning. The […]

Event ROI, Event Success, Event Tips

How to Quantify Your Event’s Success: A Guide to ROI Metrics

Event marketing is an effective strategy for companies to increase sales and interact with their target audience. As marketing budgets have grown in general, analyzing and quantifying ROI has become more important. But what exactly is event ROI? It denotes the net value an event marketer generates after deducting the cost of producing the event. Understanding how to calculate event ROI is critical to ensure the event’s efficacy and impact and to establish goals for future events. What Exactly Is Event ROI? The return on investment you see after holding an event is known as Event ROI. After putting in the time, effort, and money to put on the event, calculating your return on investment provides insight into how lucrative and stable the event was. Did you create a sense of community? Earn more money than you put in? Obtain fresh business leads? Event ROI is important since it provides unambiguous data. With data, you can make better choices, execute better events, and fulfill your objectives with pinpoint accuracy, whether soft (attendee engagement, brand awareness) or hard (dollars earned). Recognizing the Importance of Event ROI Before getting into the analytics, let’s discuss why tracking Event ROI is important. Events are more than simply get-togethers; they are also opportunities. Possibilities for connecting with prospective consumers, generating leads, showcasing goods or services, and increasing brand awareness. However, determining the true effect of these events on your organization is difficult without precise assessment. Event ROI measures how well your event met its objectives with the resources spent in its most basic form. It assists you in determining if your event planning, execution, and engagement methods were effective or need to be adjusted. The formula for calculating event ROI Learning how to calculate event ROI begins with understanding the formula. Most events are planned […]

Event Management, Event Tips

5 Reasons Why Your Event Lead Capture Needs New Tactics

In the rapidly evolving world of event planning and marketing, mastering effective lead capture is paramount for achieving event success. However, traditional lead capture tactics may no longer yield optimal results given the changing landscape of audience behaviors and technological advancements. To ensure your events stand out and capture valuable leads, it’s time to embrace fresh and innovative strategies. In this blog post, we’ll explore five compelling reasons why your event lead capture needs a revamp and how Momencio can help you adapt and thrive in this ever-changing landscape. Reasons Why Your Event Lead Capture Needs Fresh Tactics: Reason 1: Catering to Evolving Audience Demands In today’s digitally savvy world, modern attendees are highly selective about the content they engage with. Staying ahead of changing audience behaviors is vital to capture leads effectively. Instead of relying on outdated methods like paper sign-up sheets, consider adopting interactive digital forms, mobile apps, and personalized content to better engage your audience and encourage more sign-ups. Reason 2: Stand Out from the Competition With fierce competition in the events industry, setting yourself apart is paramount. Utilizing the same old lead capture tactics as everyone else won’t make a significant impact. To capture attention and make a lasting impression, embrace fresh and innovative strategies. Interactive games or contests that require attendees to provide their contact information can be both entertaining and effective in creating memorable experiences. Reason 3: Embrace Technological Advancements The events industry has witnessed significant technological advancements. Leveraging new tools and features can create an immersive and engaging lead capture experience. From AI-powered lead scoring to mobile event apps, technology enhances the event experience and provides valuable data for post-event marketing efforts. Reason 4: Stay Ahead of Algorithm Changes Social media platforms constantly update their algorithms, affecting the visibility of event-related content. To […]

Event Management, Event Tips

5 Best Trade Show Lead Capture Apps

The global trade show revenue market stands at $50.6 Billion, which means hundreds of businesses rely on trade shows to generate leads. However, it’s a complex process involving multiple event planning tactics. To make it more effective, you can use trade show lead capture apps instead of using pen and paper and toiling for hours. They’re usually connected to a CRM system, so you can just input your leads and save precious time. Moreover, lead capture apps allow you to follow up on your leads by sending personalized emails. This significantly enhances the conversion rate. This write-up will discuss some of the best trade show lead capture apps so you can pick the one that perfectly complements your needs. momencio Starting the list with the best trade show lead capture app, momencio goes beyond traditional lead-capturing apps. It’s a universal lead capture app that isn’t restricted to the event but allows you to follow up with your leads. The advanced Badge Scanner ensures you don’t miss even a single lead. It scans badges and business cards to store the visitors’ contact information and sends it to the sales teams in real-time for better lead capturing. With its Digital Assets Library, momencio allows you to store all the relevant PDF, MP4 videos, interactive HTML, and other data offline for your presentations. So, you no longer need to print expensive collaterals and can engage your leads more economically and innovatively. momencio shows you real-time analytics and insights, helping you decide the best time to follow up on your leads, making it one of the best lead capture apps. Instead of going for cold outreach, it allows you to send personalized follow-up emails, which can increase your revenue by 5.7 times. […]

Event Tips, Lead Capture

The Importance of a Robust Event Lead Capture System: Are You Confident in Your Event Lead Capture Process?

The Importance of a Robust Event Lead Capture System Capturing leads at events is a critical aspect of any event marketer’s job. However, the question that arises is – are we doing it efficiently and effectively, and how important it is to have a Robust Event Lead Capture System? In this blog post, we will explore the pain points of event lead capture and discuss the importance of having a solid lead capture process in place. We’ll also offer insights and tips on how to create a lead capture system that will help you maximize the ROI of your events. The Need for Quality Leads: Quality leads are the lifeline of any organization’s sales funnel. Capturing a large number of leads is only valuable if they are relevant, interesting, and high-quality. With the right event lead capture system in place, you can ensure that you are gathering data on the right leads because the system will allow you to segment them according to their level of engagement and interest. Our Solution: momencio’s Smart Event Lead Capture System momencio’s Smart Event Lead Capture System is an all-in-one platform that streamlines your event lead capture process, increases your ROI, and helps you convert more leads into sales. The platform allows you to capture and manage leads with ease and ensures that your follow-up process is automated and personalized. Features of Momencio’s Smart Event Lead Capture System: Pre-Qualification: Our lead capture system allows you to pre-qualify leads by creating custom registration forms that capture key information about your attendees. This makes it easy for you to identify which attendees are interested in your products or services, and prioritize your follow-up accordingly. Real-Time Scanning (Online […]

Event Management, Event Tips

5 Event Planning Tips to Make Your Next Event a Success

Making your event a success Did you know that event marketing offers a better ROI compared to other marketing channels? According to Splash report, 52% of CEOs believe so. However, event planning can be stressful, especially when things don’t go according to plan. But with the right event planning tips, you can attract people to your event and make your event a success. In this article, we’ll share the top five event planning tips that can make all the difference, from early preparation to using badge scanners. Follow these practical steps for Event Planning to make your next event a success Early Preparation Setting Yourself Up for Event Planning Success The most crucial part of event planning is to start preparing for it as quickly as possible. Only robust and timely preparation can help you ace the lead capture process effectively and turn those leads into loyal customers. If a large audience of 500+ people is showing up, you should prepare for it 2-3 months before for professional arrangements. Even if there are fewer than 500 attendees, you should give yourself at least a month to handle everything robustly. Have a Goal Business events are not fun gatherings where you listen to some music, eat good food, and go back home. These are serious affairs, so you should have a purpose before planning for them. Do you want to boost your brand awareness and attract new customers? Do you want to show your latest line of products? How many attendees do you want to engage? You must answer such questions to ensure your event turns out to be successful. These questions should be quantifiable. For instance, if you’re planning to introduce a new product lineup, tell yourself that you want 100 people to show 5 of your […]

Event Management, Event Tips, Lead Capture

4 tips to attract visitors to your trade show booth

How do you attract visitors to your booth? Is there a reliable answer to this question? Trade shows provide a valuable opportunity to make serious face-to-face contacts. And as we all know, consumer perception of a brand is greatly influenced by how it is presented in person. To attract visitors, you really need to invest in the image of your booth. But it’s not as easy as it sounds. Yes, the first impression needs to be exceptional, but the entire experience up to the point of leaving the booth should be exceptional as well. So are you ready for some useful tips? If you take them to heart, your booth at the next trade show will definitely be an experience worth having for you and your visitors. 1.Create an “unmissable” stand Before the event, look at your competitors’ booths to see how they are decorated. It’s important to get an idea of how they will be using the event infrastructure. You can also place a graphic on the floor or set up an interactive event touch screen in the entryway. Not only large displays can attract visitors – modern technological innovations are even more impressive for most of them. 2.Make an interactive booth The interactive touchscreen was just the beginning. Nothing is more interesting to visitors than a booth that offers them something new. Create the ideal environment for them to explore, learn and have fun. The opportunities you create to keep visitors interested in your brand are vast. Incorporate games and quizzes into your strategy and make them work for you. 3.Keep it simple The design of trade show booths is usually overdone. Visitors are irritated by too much information in their field of vision. A simple but aesthetic design is much more effective than a loud one. Promote […]

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msifakis

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◗◗Interactive Event Technologies: Finding the Wow Factor That Works For Your Brand

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related articles

10 Proven Strategies for Boosting Event ROI and Engagement

The Power of Real-Time Event Insights: Making Informed Decisions

Winning with Event Analytics: Metrics That Matter for Success

How to Quantify Your Event’s Success: A Guide to ROI Metrics

5 Reasons Why Your Event Lead Capture Needs New Tactics

5 Best Trade Show Lead Capture Apps

The Importance of a Robust Event Lead Capture System: Are You Confident in Your Event Lead Capture Process?

5 Event Planning Tips to Make Your Next Event a Success

4 tips to attract visitors to your trade show booth

◗◗empower your sales and marketing efforts

we revolutionize your event ROI

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our Reviews

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Download momencio

industry

role

use case

msifakis

contents

◗◗Interactive Event Technologies: Finding the Wow Factor That Works For Your Brand

contents

related articles

◗◗empower your sales and marketing efforts

we revolutionize your event ROI

contact

our Reviews

Integrations

Download momencio

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