One of the latest topics is the importance of lead capture for sales, businesses and trade show events. Exhibiting is essentially putting your brand out there in order to generate more revenue. Lead capture is the first step in converting anyone who walks up to your booth into a possible buyer, either now or in the future. Thus, we have created a small guide to answer your most important questions.
What is lead capture?
Lead capture is a method of gathering information about people who express interest in a business and may become clients in the future. There are a few different ways to create a lead capture, but one of the most frequent is to create a form that allows clients to submit their personal information to a company, such as their personal and contact information. Companies can have lead captures on their websites, social media, emails, and other forms of contact to reach out to potential customers. At all types of trade shows and events, event lead capture technology is a solution that allows event organizers and exhibitors to capture, qualify, and instant follow up with leads, using features such as badge or a business card scans. It also allows organizers to access event data, which provides them with vital information and insights, allowing them to hold future editions based on the analytics.
Why are lead captures important?
Lead captures are vital for every company that provides products or services since they are an excellent way to build and maintain a customer base. You can collect information from potential consumers and use it to contact them in the future, to provide details about your items and invite them to make purchases. A lead capture lets you establish sales and lead acquisition goals before your event, then puts attendee engagement data at your fingertips to show you how your event spend measures against your benchmarks. It can also help with the follow up emails after the event. When nurturing leads you can use the additional context obtained during the lead capture process to send a relevant follow-up message tailored to that person’s needs.
Why should someone ditch traditional lead capture?
Although traditional in-page forms are still at the center of most lead generation tactics, customers have become more demanding, protective of their data, and hesitant to give out personal information. Static forms aren’t as effective as they formerly were. Long forms may even be suffocating your lead generation efforts because they no longer deliver sufficient value to visitors. Furthermore, with traditional forms the possibility of capturing live data and insights for your team’s use, simply doesn’t exist. When employing more participatory and engaging approaches, such as multi-step forms, you will collect more qualified data while sparking user interaction by using an app or a lead generation chatbot. This applies for both consumer and business-to-business lead creation.
What is the importance of lead capture in trade shows?
People devote time and effort into exhibiting at trade shows and exhibitions in order to collect leads. Taking visitors’ information with simply a pen and paper, on the other hand, can be chaotic, resulting in lost leads and erroneous contact information, not to mention the fact that writing everything out by hand is time-consuming. This is the reason modern lead capture techniques and apps like momencio are in use, because you only need a tablet or smartphone to assist you collect all of the most crucial information about your leads. momencio features a direct interaction with a CRM system, which means you can save time entering leads into your database. In addition, you can establish a self-service kiosk with a tablet and an iPad display stand, allowing customers to enter their information, collect and explore your digital materials without your supervision.
momencio is here to help
If you are looking to incorporate lead capture to your events, momencio gives you a fantastic opportunity to maximize the efficiency of lead capture for your event. With many features like trade show badge scanners and follow-up metrics, it can be a wonderful addition and truly do it for you.
