Published on
Mar 2023

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◗◗momencio: The Ultimate Event Enablement Platform for Capturing, Engaging, and Following-up with Event Leads

3 min read

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momencio event lead capture

As an exhibitor, one of the most important goals you have when attending an event is to generate leads. But with so many people visiting your booth and limited time to engage with each one, it can be challenging to capture and follow up with all of them. This is where Momencio comes in – an all-in-one event enablement platform that helps exhibitors capture, engage, and follow up with event leads efficiently and effectively.

momencio is the most complete event enablement platform in the market, offering a wide range of features to streamline lead capture and management. Some of the key features of momencio include lead capture, lead retrieval, badge scanning, email follow-up, digital collateral sharing, and real-time lead engagement insights. Let’s take a closer look at these features and how they can help exhibitors maximize their event ROI.

 

Lead Capture

One of the biggest challenges exhibitors face is capturing leads effectively. momencio makes it easy to capture leads by providing a user-friendly mobile app that allows exhibitors to scan attendees’ badges or business cards. The app also allows exhibitors to collect attendees’ contact information, job titles, company names, and other relevant data, ensuring they have all the information they need to follow up with leads after the event.

 

Lead Retrieval

With momencio, exhibitors can access all their event leads in one place, making it easy to manage and prioritize their follow-up efforts. The platform also provides exhibitors with real-time insights into how their leads are engaging with their content, allowing them to tailor their follow-up strategies based on their leads’ interests and preferences.

 

Badge Scanning

momencio’s badge scanning feature eliminates the need for exhibitors to manually enter attendees’ contact information into a spreadsheet or CRM system. Instead, exhibitors can simply scan attendees’ badges or business cards, and the information will be automatically added to their momencio account.

 

Email Follow-up

momencio’s email follow-up feature allows exhibitors to send personalized follow-up emails to their leads directly from the platform. The platform also provides exhibitors with email templates, making it easy to create professional-looking emails quickly and efficiently.

 

Digital Collateral Sharing

momencio’s digital collateral sharing feature allows exhibitors to share their marketing materials with attendees easily. Exhibitors can upload their brochures, product catalogs, and other digital assets to the platform, and attendees can access them directly from the mobile app.

 

Real-time Lead Engagement Insights

Finally, momencio’s real-time lead engagement insights provide exhibitors with valuable insights into how their leads are engaging with their content. Exhibitors can see which attendees have viewed their digital collateral, which leads are most engaged, and which leads require further follow-up.

 

Conclusion

In conclusion, momencio is the ultimate event enablement platform for exhibitors looking to capture, engage, and follow up with event leads. Its range of features makes it easy for exhibitors to streamline their lead capture and management efforts, resulting in increased event ROI and a more efficient and effective follow-up process. So why wait? Try momencio today and take your event marketing to the next level.

 

 

momencio is by far the best event lead capture and sales enablement tool we have ever used. The platform is flexible and easy to use, while at the same time allowing us to do things that we have not been able to do in the past. We have been using momencio since late last year and we have already been able to see how our events are performing and the ROI that it has generated. momencio also integrated seamlessly with our Salesforce CRM and HubSpot.

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momencio - AI Lead Enrichment

Overview

The AI Lead Enrichment is a proprietary service of momencio designed to simplify and enhance the
process of capturing and enriching lead information at any type of event.

By using momencio’s mobile or tablet app, you can use the device’s camera to take a clear picture of any form of identification, including, but not limited to, name tags/event badges/business cards. Our AI-driven service leverages OCR technology to identify any information captured and map any relevant data to a contact record. The contact record is then fed to our Lead Enrichment service, which creates a more complete contact record. The process provides exhibitors with the most accurate and up-to-date contact details available.

The Reality of Event Data Collection

In the dynamic environment of event floors, achieving perfect data accuracy can sometimes be challenging. Both traditional lead capture methods using event APIs and AI Lead Enrichment strive for
high accuracy, but various factors can impact the data collected:

  • Personal Email Usage: Some attendees register with personal email addresses.
  • Name Misspellings: Minor errors can occur during registration.
  • Generic Email Addresses: Use of addresses like marketing@domain.com.
  • Broad Registration Categories: Attendees might register under general titles (e.g., Biomedical
    Student).
  • Complex Company Structures: Companies with multiple sub-companies can complicate data
    accuracy.

     

AI Lead Enrichment is specifically designed to manage these scenarios, continually learning and
adapting to improve its accuracy.

Advanced Services for Lead Enrichment

AI Lead Enrichment leverages a suite of advanced tools and services to ensure the highest quality data retrieval:

  • Machine Learning: Continuously improves the accuracy of lead data.
  • AI (Artificial Intelligence): Enhances basic information with additional details.
  • Data Enrichment: Adds valuable contact details to enhance lead profiles.
  • LinkedIn Services: Provides up-to-date professional profiles.

Our Commitment to Excellence

AI Lead Enrichment excels in providing accurate data, yet certain edge cases may present challenges. These include:

  • Private LinkedIn Profiles: Some professional details might be inaccessible.
  • Personal Email Addresses: When registrants use personal rather than business emails.
  • Small-Scale Businesses: Limited online presence can affect data richness.
  • Self-Employed Individuals: Lack of company affiliation might limit available data.
  • Event Staff Contacts: Scanned badges may occasionally belong to event staff.
  • Extensive Sub-Company Networks: Complexity in identifying the correct entity.
  • Security-Sensitive Industries: Industries like military or government may have restricted
    information.


Despite these potential challenges,
AI Lead Enrichment strives to provide the best possible data,
ensuring valuable insights for effective follow-ups.

How AI Lead Enrichment Enhances Your Event Strategy

  1. Data Capture: Seamlessly capture attendee information such as first name, last name, and
    company name.
  2. Data Enrichment: Utilize AI to enhance this basic information with additional details like
    business email and LinkedIn profile.
  3. Immediate Engagement: Send personalized follow-up emails and provide links to personalized
    microsites to maintain engagement.

     

momencio’s AI Lead Enrichment innovative technology ensures high data accuracy and enrichment, significantly improving your follow-up strategies and boosting overall event ROI.

By operating independently of event-specific APIs, ULC offers versatility across various events while enhancing your lead capture and engagement efforts.

Additional Information on Event APIs

Traditional event APIs play a crucial role in modern event management, facilitating tasks like attendee data collection and session tracking. However, there are common challenges associated with these APIs:

  • Data Delays: Delays in data delivery can affect timely decision-making.
  • Inconsistent Data Quality: Variability in data quality can undermine event analytics.
  • Misleading Event Data: Issues like duplicates can lead to inaccurate attendee estimates.
  • Limited Data Scope: Traditional APIs might miss crucial information that enhances attendee
    engagement and event ROI.

     

momencio’s AI Lead Enrichment overcomes these challenges by offering enriched data with high
accuracy, making it a versatile and cost-effective alternative to traditional event APIs.

How AI Lead Enrichment Works

  1. Data Capture: Captures attendee information, including first name, last name, and company
    name.
  2. Data Enrichment: Enhances basic information with additional details like business email and
    LinkedIn profile.
  3. Immediate Engagement: Sends personalized follow-up emails and links to personalized
    microsites for continued engagement.

By leveraging momencio’s AI Lead Enrichment, you can transform event interactions into meaningful business opportunities, ensuring every lead is accurately captured and effectively engaged