3 Reasons to Upgrade to Universal Lead Retrieval
Are you experiencing enough success with events? Are you seeing a good return on your investment in exhibiting at events? We share with you 3 reasons you should upgrade to Universal Lead Retrieval. Trade show exhibiting is not an east task. It takes time and resources to set up, and it can cost thousands of dollars. So if you have a booth at an event, it’s a great perk if the event includes a lead capture tool as part of your package. These tools, usually a scan gun or smartphone app that can read attendee name tags and automatically compile a spreadsheet of their information and can be quite helpful. But is there a better way? Universal lead retrieval systems take this automatic information collection concept to the next level. How? Not only by creating a contact list, but also by creating a platform in order to connect with them and increase your odds of turning a visitor into an SQL. Here are three benefits to think about while deciding whether to purchase a universal lead retrieval system. More lead details Exhibitors traditionally have relied on simple lead retrieval apps to gather business card information from attendees at their events. Universal lead retrieval apps are connecting attendees to sales reps after the trade show to conduct real-time discussions about the leads. Therefore, this new lead is more likely to give you more critical information about their current needs, pain points, budget, or timeline. If you don’t have such a system, you’re forced to either find data in your notes, or create a spreadsheet on the fly. However, a more advanced system will allow you to add fields of importance and populate them at the moment. In that way, you know that event marketing follow-up at all times. […]
4 Outdated Habits That May Be Ruining Your Conference ROI
In-person sales events, from trade shows to association conferences, are a truly valuable part of any organization’s sales and marketing strategy. On top of brand recognition, showcasing your product, and getting a real handle on the concerns, pain points, and wants of your audience, these events provide the one-on-one connection that is so important in building a qualified lead and, eventually, closing a sale. According to a study by The Center for Exhibition Industry Research, 79% of the attendees say that attending shows helps them decide on what products to buy. But what sounds like a surefire win can backfire for many companies who are not approaching each event with a clear, and modern strategy. While some things in sales never change, technology is greatly improving the way sales teams can move trade show leads into the sales funnel and improve their chance of conversion. By approaching things the “same old way”, you not only run the risk of fewer sales but that the time and money spent on the event itself will not prove a great investment. Are you guilty of using one of these antiquated approaches to conference exhibiting? You collect lead information manually. The business card has not quite died, but it’s certainly not the most efficient manner through which to connect with attendees. In the worst case scenario, the cards you collect could be misplaced or left behind. Even in the best situation, you have the bare minimum in terms of information, and you need to have someone manually enter that data into a CRM or other system. The result is a waste of time and lackluster lead data that does not provide any of the actually helpful information a sales rep could use to nurture the new contact. You hand out brochures. Have you ever […]
Mining Your Event Data: The Steps Needed to Ensure Your Data is Utilized
Let’s face it, you practically broke your back to get this corporate event off the ground and you want to make it all worth it. Collecting the right event data is the first step. But it’s not just about data collection, it’s also about analyzing that event data and integrating what you’ve gleaned into your company’s plan of action.
