The Future of Events: What to Expect From Events in 2022
The events industry has faced incredible uncertainty these past two years. Whilst the world has been in and out of lockdowns and restrictions, 2022 carries a new promise for a return to the “normal”—or a “new normal”, at least. This can be said for the event industry as well. High vaccination rates and cities opening up once again have seen a slow, but sure, return to in-person events. Once safe to do so, we believe the events industry is eager to get back larger and better than before. This has fueled new market trends that we predict to continue far into 2022. From hybrid events and increased health protocols to instant follow ups; Read on for our top event industry trends for the year ahead! 1. An Increase in Hybrid Events Due to ongoing Covid-19 restrictions, 2021 was the year of the hybrid event. As we enter 2022, these events featuring a “live” in-person event with a “virtual” online component show no sign of slowing down — for many reasons. Behavioral data collecting is easier with virtual audiences, so hybrid events enhance reach and attendance. Additionally, they make it easier to prove ROI and ROE (Return on Event). You’ll be better equipped to arrange successful future events if you have more attendee data on hand. Delivering engaging, tailored event experiences for both in-person and virtual attendees will be the largest issue for event organizers and marketers in 2022. After all, how can you offer distinctive experiences for virtual event attendees, in comparison to in-person events? Our advice is to choose event management software with features that lend well to both digital and in-person experiences. momencio, for example, lets you to share digital collateral such as videos, PDFs, html5 bundles, slideshows, and more. It also allows you to share […]
