4 tips to attract visitors to your trade show booth
How do you attract visitors to your booth? Is there a reliable answer to this question? Trade shows provide a valuable opportunity to make serious face-to-face contacts. And as we all know, consumer perception of a brand is greatly influenced by how it is presented in person. To attract visitors, you really need to invest in the image of your booth. But it’s not as easy as it sounds. Yes, the first impression needs to be exceptional, but the entire experience up to the point of leaving the booth should be exceptional as well. So are you ready for some useful tips? If you take them to heart, your booth at the next trade show will definitely be an experience worth having for you and your visitors. 1.Create an “unmissable” stand Before the event, look at your competitors’ booths to see how they are decorated. It’s important to get an idea of how they will be using the event infrastructure. You can also place a graphic on the floor or set up an interactive event touch screen in the entryway. Not only large displays can attract visitors – modern technological innovations are even more impressive for most of them. 2.Make an interactive booth The interactive touchscreen was just the beginning. Nothing is more interesting to visitors than a booth that offers them something new. Create the ideal environment for them to explore, learn and have fun. The opportunities you create to keep visitors interested in your brand are vast. Incorporate games and quizzes into your strategy and make them work for you. 3.Keep it simple The design of trade show booths is usually overdone. Visitors are irritated by too much information in their field of vision. A simple but aesthetic design is much more effective than a loud one. Promote […]
Trade Show Badge Scanner For Lead Capture. An In-Depth Guide for 2023
Badge scanning is essential for networking events and trade shows
Key badge scanner technologies include OCR, RFID, QR codes, NFC, and biometric scanning
Badge scanners provide valuable insights into target demographic
Cost and features including speed, memory, compatibility, security, portability, and design
Following specific steps is essential for operating badge scanners and avoid surprises
Εvent Lead Capture: 3 ways to success
Generating positive event ROI is one of the main goals of B2B marketing. It’s true that events and trade shows are great lead capture opportunities. Face-to-face time at your own booth with your attendees can help you intimately understand their needs and put them at the center of your next marketing initiative. But things are changing as technology offers more and more solutions. Now there are new apps and digital tools that can help you highlight your brand’s story and achieve maximum engagement with each visitor. These apps are so innovative that they take lead capture at events to a whole new level. How to master Event Lead Capture Let us say you actually capture a lot of leads at your event. Where do you go from there? How do you turn them into customers? If there’s a gap in your marketing plan here, it’s not good. The most important part starts after the event. The follow-up is what we call the beginning of the hard work. You need to follow 3 important rules to see your event ROI at its best: Enter accurate event lead data into core marketing and sales systems In 2022, manually filling out a form is neither practical nor chic. It’s also a major reason for unsuccessful visitor engagement. Booth staff spend too much time in the process and miss the opportunity to build rapport and engage in an interesting conversation. So if you are not using an app that can scan visitor badges at the entrance to your booth, you are missing out big time. They are faster, more efficient, and can automatically save new leads directly in your CRM or Marketing Automation platforms. It seems much easier now, doesn’t it? Identify and track the right leads […]
Lead capture : Everything you need to know
One of the latest topics is the importance of lead capture for sales, businesses and trade show events. Exhibiting is essentially putting your brand out there in order to generate more revenue. Lead capture is the first step in converting anyone who walks up to your booth into a possible buyer, either now or in the future. Thus, we have created a small guide to answer your most important questions. What is lead capture? Lead capture is a method of gathering information about people who express interest in a business and may become clients in the future. There are a few different ways to create a lead capture, but one of the most frequent is to create a form that allows clients to submit their personal information to a company, such as their personal and contact information. Companies can have lead captures on their websites, social media, emails, and other forms of contact to reach out to potential customers. At all types of trade shows and events, event lead capture technology is a solution that allows event organizers and exhibitors to capture, qualify, and instant follow up with leads, using features such as badge or a business card scans. It also allows organizers to access event data, which provides them with vital information and insights, allowing them to hold future editions based on the analytics. Why are lead captures important? Lead captures are vital for every company that provides products or services since they are an excellent way to build and maintain a customer base. You can collect information from potential consumers and use it to contact them in the future, to provide details about your items and invite them to make purchases. A lead capture lets you establish sales and lead acquisition goals before your event, […]
5 Must-Have Features of an Event Lead Capture App
Attending important networking events, such as trade shows, is a vital part of many businesses’ marketing strategy. However, many companies struggle to successfully capture, engage with, and convert the leads they generate from these events. This is where event lead capture software comes into play, as this B2B Sales Tool allows sales and marketing teams to easily follow up leads, track prospects, access vital analytics, and more. Of course, not all event lead capture apps are created equally. So how do you find the right platform for your business? To help you find the right event marketing tool, we’ve rounded up the most essential features to look for. Here are 5 Must-Have Features of an Event Lead Capture App 1. Lead Capture Unless you have an efficient process for capturing leads at a networking or trade show event, precious leads may just walk on by. Fortunately, technological advancements in lead capture software allows you to gather these details quickly and easily. Some more advanced event lead capture apps have the ability to either scan a badge or a business card to capture leads automatically, without the need for manual input. Of course, it’s easy to gather these details, but the harder (and perhaps more time-consuming) part is lead qualification. This is where automation is necessary. Some apps allow users to determine their own lead qualification questions and scoring system, thus sorting this information to identify the leads which require attention. Once you’ve captured leads from an event, you’ll no doubt want to export this information to be accessed on other platforms relevant to your company. Ensure your lead capture app has an easy-to-use function for accessing and exporting leads after the event, along with the activity information that comes with them, such as content presented, qualification scores, notes, […]
3 Reasons to Upgrade to Universal Lead Retrieval
Are you experiencing enough success with events? Are you seeing a good return on your investment in exhibiting at events? We share with you 3 reasons you should upgrade to Universal Lead Retrieval. Trade show exhibiting is not an east task. It takes time and resources to set up, and it can cost thousands of dollars. So if you have a booth at an event, it’s a great perk if the event includes a lead capture tool as part of your package. These tools, usually a scan gun or smartphone app that can read attendee name tags and automatically compile a spreadsheet of their information and can be quite helpful. But is there a better way? Universal lead retrieval systems take this automatic information collection concept to the next level. How? Not only by creating a contact list, but also by creating a platform in order to connect with them and increase your odds of turning a visitor into an SQL. Here are three benefits to think about while deciding whether to purchase a universal lead retrieval system. More lead details Exhibitors traditionally have relied on simple lead retrieval apps to gather business card information from attendees at their events. Universal lead retrieval apps are connecting attendees to sales reps after the trade show to conduct real-time discussions about the leads. Therefore, this new lead is more likely to give you more critical information about their current needs, pain points, budget, or timeline. If you don’t have such a system, you’re forced to either find data in your notes, or create a spreadsheet on the fly. However, a more advanced system will allow you to add fields of importance and populate them at the moment. In that way, you know that event marketing follow-up at all times. […]
4 Outdated Habits That May Be Ruining Your Conference ROI
In-person sales events, from trade shows to association conferences, are a truly valuable part of any organization’s sales and marketing strategy. On top of brand recognition, showcasing your product, and getting a real handle on the concerns, pain points, and wants of your audience, these events provide the one-on-one connection that is so important in building a qualified lead and, eventually, closing a sale. According to a study by The Center for Exhibition Industry Research, 79% of the attendees say that attending shows helps them decide on what products to buy. But what sounds like a surefire win can backfire for many companies who are not approaching each event with a clear, and modern strategy. While some things in sales never change, technology is greatly improving the way sales teams can move trade show leads into the sales funnel and improve their chance of conversion. By approaching things the “same old way”, you not only run the risk of fewer sales but that the time and money spent on the event itself will not prove a great investment. Are you guilty of using one of these antiquated approaches to conference exhibiting? You collect lead information manually. The business card has not quite died, but it’s certainly not the most efficient manner through which to connect with attendees. In the worst case scenario, the cards you collect could be misplaced or left behind. Even in the best situation, you have the bare minimum in terms of information, and you need to have someone manually enter that data into a CRM or other system. The result is a waste of time and lackluster lead data that does not provide any of the actually helpful information a sales rep could use to nurture the new contact. You hand out brochures. Have you ever […]
8 Ways to Generate Solid Leads at Your Next Event
The Missed Connections page on Craigslist is proof that as a race, humans mess up. We have the best intentions, we may even prepare, but when it’s a split second opportunity to put ourselves out there and potentially get turned down, we hesitate.
