5 Must-Have Features of an Event Lead Capture App
Attending important networking events, such as trade shows, is a vital part of many businesses’ marketing strategy. However, many companies struggle to successfully capture, engage with, and convert the leads they generate from these events. This is where event lead capture software comes into play, as this B2B Sales Tool allows sales and marketing teams to easily follow up leads, track prospects, access vital analytics, and more. Of course, not all event lead capture apps are created equally. So how do you find the right platform for your business? To help you find the right event marketing tool, we’ve rounded up the most essential features to look for. Here are 5 Must-Have Features of an Event Lead Capture App 1. Lead Capture Unless you have an efficient process for capturing leads at a networking or trade show event, precious leads may just walk on by. Fortunately, technological advancements in lead capture software allows you to gather these details quickly and easily. Some more advanced event lead capture apps have the ability to either scan a badge or a business card to capture leads automatically, without the need for manual input. Of course, it’s easy to gather these details, but the harder (and perhaps more time-consuming) part is lead qualification. This is where automation is necessary. Some apps allow users to determine their own lead qualification questions and scoring system, thus sorting this information to identify the leads which require attention. Once you’ve captured leads from an event, you’ll no doubt want to export this information to be accessed on other platforms relevant to your company. Ensure your lead capture app has an easy-to-use function for accessing and exporting leads after the event, along with the activity information that comes with them, such as content presented, qualification scores, notes, […]
The Future of Events: Instantly Connecting Events With Your Sales Effort
A cursory glance at the sales and marketing budget of nearly any B2B organization will show that while some things have changed – line item for a Virtual Reality experience, anyone? – some things never will. Conferences, expos, and trade shows are still a vibrant part of the sales cycle, and for good reason. Despite all our love and even dependence on emerging technologies, at the end of the day, we are humans, and people like to buy from people. We know in our bones that working events works. But is it working as well as it can? These days, simply popping up a few banners and handing out pens will not cut it; not only are your reps on call to engage, they are on the hook to convert. Are you getting the ROI you want, need, and deserve? How do you know? The same old event approach is old! Historically, exhibitors had no way to really obtain quantitative insights into their show performance. Short of counting the number of business cards reps were able to collect during their time on the floor, you often could not tell if any of the connections made were qualified, actionable leads until well after you were home and unpacked. Since then we have seen the advent of lead retrieval technology and the ability for conferences to provide exhibitors with the ability to scan a badge and digitally capture a visitor to their booth as a new lead. Depending on your platform not only can you instantly have your leads added to your CRM, but you can add notes about your conversations, have your new contacts qualified quickly and consistently, or automatically enroll them in a nurture campaign. Advancements? Most certainly. But have they solved the age-old challenge of improving your conference ROI? […]
Email Blasts Might Be Ruining Your Sales Strategy
Let me start by saying, I’m not here to answer the question, “What is marketing automation?”. Marketing automation is overrated. Sure, it has its place – but that place isn’t in the hands of your sales people. It’s not enough to send templated email blasts to five thousand people, cross your fingers and hope for the best. Click-through rates are low enough as it is. On the off-chance someone actually engages with your brand, they should feel that you understand their pain. That you have a solution that will make them a hero. That you can help.
