The Future of Events: What to Expect From Events in 2022
The events industry has faced incredible uncertainty these past two years. Whilst the world has been in and out of lockdowns and restrictions, 2022 carries a new promise for a return to the “normal”—or a “new normal”, at least. This can be said for the event industry as well. High vaccination rates and cities opening up once again have seen a slow, but sure, return to in-person events. Once safe to do so, we believe the events industry is eager to get back larger and better than before. This has fueled new market trends that we predict to continue far into 2022. From hybrid events and increased health protocols to instant follow ups; Read on for our top event industry trends for the year ahead! 1. An Increase in Hybrid Events Due to ongoing Covid-19 restrictions, 2021 was the year of the hybrid event. As we enter 2022, these events featuring a “live” in-person event with a “virtual” online component show no sign of slowing down — for many reasons. Behavioral data collecting is easier with virtual audiences, so hybrid events enhance reach and attendance. Additionally, they make it easier to prove ROI and ROE (Return on Event). You’ll be better equipped to arrange successful future events if you have more attendee data on hand. Delivering engaging, tailored event experiences for both in-person and virtual attendees will be the largest issue for event organizers and marketers in 2022. After all, how can you offer distinctive experiences for virtual event attendees, in comparison to in-person events? Our advice is to choose event management software with features that lend well to both digital and in-person experiences. momencio, for example, lets you to share digital collateral such as videos, PDFs, html5 bundles, slideshows, and more. It also allows you to share […]
Embracing Sustainability at your next event
Embracing sustainability at your event is a win-win for everyone. Our planet is at its tipping point, and living more consciously is extremely important. Paper accounts for approximately 26% of the total waste at landfills. Excess paper production, such as the creation of collateral used at marketing events, not only uses huge amounts of energy and water but also contributes to deforestation. If you work within the events or sales space, however, there’s no doubt you need to produce lots of marketing collateral each year for your business – especially when attending in-person or digital events. So, how can you contribute towards a more sustainable future while also successfully marketing your business? The answer lies in apps with digital collateral features, which allow you to go green and gain engagement insights you won’t find with a printed hand-out. Here’s three more reasons why you should embrace sustainability by going digital with your event collaterals. 1. No more logistical nightmares around print Printed marketing materials carry a number of potential risks for your company. Without round-the-clock print collateral management, you could fall prey to outdated assets, regulatory compliance issues and branding inconsistencies, increased printing costs, or even a lack of collateral when you need it most. Furthermore, when your printed promotional materials arrive too late for use, it can drastically reduce your sales and revenue. Almost all of these problems can be solved when you choose to take your marketing collateral with you, digitally. Our event and sales enablement app, gives you the unprecedented ability to have any of your marketing collateral at your fingertips, readily available for your next conversation with a lead. 2. Event sustainability and unnecessary print and drayage costs Although the cost of a single brochure, flyer, or other printed materials is fairly low, […]
