The Future of Events: What to Expect From Events in 2022
The events industry has faced incredible uncertainty these past two years. Whilst the world has been in and out of lockdowns and restrictions, 2022 carries a new promise for a return to the “normal”—or a “new normal”, at least. This can be said for the event industry as well. High vaccination rates and cities opening up once again have seen a slow, but sure, return to in-person events. Once safe to do so, we believe the events industry is eager to get back larger and better than before. This has fueled new market trends that we predict to continue far into 2022. From hybrid events and increased health protocols to instant follow ups; Read on for our top event industry trends for the year ahead! 1. An Increase in Hybrid Events Due to ongoing Covid-19 restrictions, 2021 was the year of the hybrid event. As we enter 2022, these events featuring a “live” in-person event with a “virtual” online component show no sign of slowing down — for many reasons. Behavioral data collecting is easier with virtual audiences, so hybrid events enhance reach and attendance. Additionally, they make it easier to prove ROI and ROE (Return on Event). You’ll be better equipped to arrange successful future events if you have more attendee data on hand. Delivering engaging, tailored event experiences for both in-person and virtual attendees will be the largest issue for event organizers and marketers in 2022. After all, how can you offer distinctive experiences for virtual event attendees, in comparison to in-person events? Our advice is to choose event management software with features that lend well to both digital and in-person experiences. momencio, for example, lets you to share digital collateral such as videos, PDFs, html5 bundles, slideshows, and more. It also allows you to share […]
Interactive Event Technologies: Finding the Wow Factor That Works For Your Brand
It’s hard not to be seduced by the new, particularly when it comes to technology. We here at momencio know this all too well – pretty sure every one of us is packing the latest iteration of their chosen smartphone. We are tech people, and we get it – new tech is a siren. She pulls you in with fancy features and improved speeds, and promises you’ll be able to create amazing things with merely a few taps on the touchscreen. But you do remember the story of the sirens from lit class, right? Those ocean-residing ladies pulled the sailors in and then destroyed them.
Not Another Tradeshow: 5 Ways to Step Up Your Game for Your Next Expo Event
We all know face-to-face interactions are the best way to close business. You can cold-call a million times over, but it’s about as useful as throwing spaghetti at the wall. This means when you’re exhibiting at an event, it’s all the more reason to understand how you’re measuring the success of an event and how you can drive the best results. So, here are a few tradeshow tips to generate more buzz at your next show:
