10 Proven Strategies for Boosting Event ROI and Engagement
Maximizing Return on Investment (Event ROI optimization) and attendee engagement is critical for event planning solutions and field marketing success. Implementing good techniques can greatly influence your event’s result, whether you’re planning a conference, trade fair, or expo. The event industry is skyrocketing. According to Verified Market Research, the global event industry is expected to tap $2.194 trillion by 2028 with a CAGR of 13.48%. Therefore, it’s more crucial than ever to implement the right strategies to quadruple your business growth. In this thorough guide, we’ll look at 10 tried-and-true tactics that Event Planners and Field Marketers can use to boost event ROI and engagement while maintaining streamlined event management. 1. Establish Specific Objectives Begin with defining clear and quantifiable goals for your event, which is a critical step in developing effective event-planning solutions. What are your objectives? Having well-defined objectives can help drive your event planning process, whether generating leads, creating brand exposure, or driving sales. Ensure that your staff knows these goals and that their efforts align with them. Consider dividing these ambitions down into smaller, more manageable ones. For example, if lead generation is your overall objective, you might establish precise goals for the amount of leads you want to acquire during the event. With these clear criteria, you can more effectively assess your progress. 2. Understand Your Target Market Targeting the right audience and market is important. Research says that 37% of revenue is lost in just ads targeting the wrong audience. Effective event planning and Event ROI optimization begin with thoroughly understanding your target demographic. Make your event relevant to their needs and tastes by tailoring the material, activities, and networking opportunities. Consider surveying them or holding focus groups to learn more about their interests and problem issues. Personalize your experiences by segmenting your audience. […]
5 Reasons Why Your Event Lead Capture Needs New Tactics
In the rapidly evolving world of event planning and marketing, mastering effective lead capture is paramount for achieving event success. However, traditional lead capture tactics may no longer yield optimal results given the changing landscape of audience behaviors and technological advancements. To ensure your events stand out and capture valuable leads, it’s time to embrace fresh and innovative strategies. In this blog post, we’ll explore five compelling reasons why your event lead capture needs a revamp and how Momencio can help you adapt and thrive in this ever-changing landscape. Reasons Why Your Event Lead Capture Needs Fresh Tactics: Reason 1: Catering to Evolving Audience Demands In today’s digitally savvy world, modern attendees are highly selective about the content they engage with. Staying ahead of changing audience behaviors is vital to capture leads effectively. Instead of relying on outdated methods like paper sign-up sheets, consider adopting interactive digital forms, mobile apps, and personalized content to better engage your audience and encourage more sign-ups. Reason 2: Stand Out from the Competition With fierce competition in the events industry, setting yourself apart is paramount. Utilizing the same old lead capture tactics as everyone else won’t make a significant impact. To capture attention and make a lasting impression, embrace fresh and innovative strategies. Interactive games or contests that require attendees to provide their contact information can be both entertaining and effective in creating memorable experiences. Reason 3: Embrace Technological Advancements The events industry has witnessed significant technological advancements. Leveraging new tools and features can create an immersive and engaging lead capture experience. From AI-powered lead scoring to mobile event apps, technology enhances the event experience and provides valuable data for post-event marketing efforts. Reason 4: Stay Ahead of Algorithm Changes Social media platforms constantly update their algorithms, affecting the visibility of event-related content. To […]
The Future of Events: What to Expect From Events in 2022
The events industry has faced incredible uncertainty these past two years. Whilst the world has been in and out of lockdowns and restrictions, 2022 carries a new promise for a return to the “normal”—or a “new normal”, at least. This can be said for the event industry as well. High vaccination rates and cities opening up once again have seen a slow, but sure, return to in-person events. Once safe to do so, we believe the events industry is eager to get back larger and better than before. This has fueled new market trends that we predict to continue far into 2022. From hybrid events and increased health protocols to instant follow ups; Read on for our top event industry trends for the year ahead! 1. An Increase in Hybrid Events Due to ongoing Covid-19 restrictions, 2021 was the year of the hybrid event. As we enter 2022, these events featuring a “live” in-person event with a “virtual” online component show no sign of slowing down — for many reasons. Behavioral data collecting is easier with virtual audiences, so hybrid events enhance reach and attendance. Additionally, they make it easier to prove ROI and ROE (Return on Event). You’ll be better equipped to arrange successful future events if you have more attendee data on hand. Delivering engaging, tailored event experiences for both in-person and virtual attendees will be the largest issue for event organizers and marketers in 2022. After all, how can you offer distinctive experiences for virtual event attendees, in comparison to in-person events? Our advice is to choose event management software with features that lend well to both digital and in-person experiences. momencio, for example, lets you to share digital collateral such as videos, PDFs, html5 bundles, slideshows, and more. It also allows you to share […]
4 Outdated Habits That May Be Ruining Your Conference ROI
In-person sales events, from trade shows to association conferences, are a truly valuable part of any organization’s sales and marketing strategy. On top of brand recognition, showcasing your product, and getting a real handle on the concerns, pain points, and wants of your audience, these events provide the one-on-one connection that is so important in building a qualified lead and, eventually, closing a sale. According to a study by The Center for Exhibition Industry Research, 79% of the attendees say that attending shows helps them decide on what products to buy. But what sounds like a surefire win can backfire for many companies who are not approaching each event with a clear, and modern strategy. While some things in sales never change, technology is greatly improving the way sales teams can move trade show leads into the sales funnel and improve their chance of conversion. By approaching things the “same old way”, you not only run the risk of fewer sales but that the time and money spent on the event itself will not prove a great investment. Are you guilty of using one of these antiquated approaches to conference exhibiting? You collect lead information manually. The business card has not quite died, but it’s certainly not the most efficient manner through which to connect with attendees. In the worst case scenario, the cards you collect could be misplaced or left behind. Even in the best situation, you have the bare minimum in terms of information, and you need to have someone manually enter that data into a CRM or other system. The result is a waste of time and lackluster lead data that does not provide any of the actually helpful information a sales rep could use to nurture the new contact. You hand out brochures. Have you ever […]
Not Another Tradeshow: 5 Ways to Step Up Your Game for Your Next Expo Event
We all know face-to-face interactions are the best way to close business. You can cold-call a million times over, but it’s about as useful as throwing spaghetti at the wall. This means when you’re exhibiting at an event, it’s all the more reason to understand how you’re measuring the success of an event and how you can drive the best results. So, here are a few tradeshow tips to generate more buzz at your next show:
