3 Reasons to Upgrade to Universal Lead Retrieval
Are you experiencing enough success with events? Are you seeing a good return on your investment in exhibiting at events? We share with you 3 reasons you should upgrade to Universal Lead Retrieval. Trade show exhibiting is not an east task. It takes time and resources to set up, and it can cost thousands of dollars. So if you have a booth at an event, it’s a great perk if the event includes a lead capture tool as part of your package. These tools, usually a scan gun or smartphone app that can read attendee name tags and automatically compile a spreadsheet of their information and can be quite helpful. But is there a better way? Universal lead retrieval systems take this automatic information collection concept to the next level. How? Not only by creating a contact list, but also by creating a platform in order to connect with them and increase your odds of turning a visitor into an SQL. Here are three benefits to think about while deciding whether to purchase a universal lead retrieval system. More lead details Exhibitors traditionally have relied on simple lead retrieval apps to gather business card information from attendees at their events. Universal lead retrieval apps are connecting attendees to sales reps after the trade show to conduct real-time discussions about the leads. Therefore, this new lead is more likely to give you more critical information about their current needs, pain points, budget, or timeline. If you don’t have such a system, you’re forced to either find data in your notes, or create a spreadsheet on the fly. However, a more advanced system will allow you to add fields of importance and populate them at the moment. In that way, you know that event marketing follow-up at all times. […]
